Retail

How Ventura saves tens of thousands of euros.

How Ventura saves tens of thousands of euros.

OneAvant ERP connected pricing, sales, quotes and online orders—giving more than 100 B2B partners current prices without calling in.

OneAvant ERP connected pricing, sales, quotes and online orders—giving more than 100 B2B partners current prices without calling in.

10 min read

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IN THE CUSTOMER’S WORDS

IN THE CUSTOMER’S WORDS

“It has saved us countless phone calls we used to get about pricing from our B2B clients, and let us circulate prices and updates far faster. It has saved us tens of thousands of euros.”

Adrian Grech

Adrian Grech

Ventura Malta

Ventura Malta

One connected B2B sales operation.

One connected B2B sales operation.

THE COMPANY

A 50-year retailer operating at real scale.

Ventura Malta runs retail, distribution and logistics across around 50 stores in Malta and Gozo, serving a network of over 100 B2B partners. With five decades of experience behind them, they were one of OneAvant's very first customers, and the relationship has grown over several years.

At that scale, the hardest part isn't selling. It's keeping one accurate price in front of everyone, every store, every salesperson, every distributor, all at once, without a storm of phone calls.

THE CHALLENGE

Every price change meant a wave of phone calls.

Across 50 stores and 100+ B2B partners, pricing was a constant bottleneck. Distributors phoned in for current prices. Salespeople chased their managers for information before they could quote. Updates travelled slowly, and every delay was a chance for the wrong price to reach a customer. It was a manual overhead that grew with every new partner.

THE SOLUTION

THE SOLUTION

One platform, from the price list to the online order.

One platform, from the price list to the online order.

Ventura runs a focused OneAvant stack that removed the manual overhead at each step. Here is how the work moves now.

Ventura runs a focused OneAvant stack that removed the manual overhead at each step. Here is how the work moves now.

PRICING

One price, circulated instantly

Tens of thousands

Euros saved on pricing and phone-call overhead

A price set once is live everywhere at once. The stream of B2B phone calls asking “what's the current price?” has been replaced by partners pulling accurate pricing themselves, the single biggest time and money saving Ventura reports.

Customer-reported result

SALES TEAM

Salespeople who don't have to ask

Quote on the spot

Less manager back-and-forth

The team now works autonomously on the trivial, menial tasks that used to need a manager. They have the information in front of them, quote faster, and come across as more professional with clients.

Operational change

DISTRIBUTOR NETWORK

100+ B2B partners, self-serving

100+

partners on the system

Over 100 B2B partners use the system directly to get prices and generate quotes, streamlining how Ventura works with its whole distributor network, on a foundation they intend to keep building on.

Partner adoption

E-COMMERCE

An online store, with no extra work

Connected online orders

Online orders handled in-platform

Ventura connected their internal systems to a customer-facing e-commerce platform and were selling online without adding work from their end. Online orders land right inside OneAvant, so staff handle them in the same environment they already use.

Operational change

Products used: Sales & CRM · B2B Pricing · Quotes · Visual Catalogue · E-commerce

Products used: Sales & CRM · B2B Pricing · Quotes · Visual Catalogue · E-commerce

THE CUSTOMER’S PERSPECTIVE

THE CUSTOMER’S PERSPECTIVE

Why Ventura chose OneAvant.

Why Ventura chose OneAvant.

Collaborating with OneAvant has been a transformative experience.

Matteo Lanfranco and his team, particularly CTO Mahmoud Aburas, understood our business from the inside out. The systems they built are robust and reliable, but also intuitive and easy for our team to adopt across every department. We look forward to continuing this partnership for years to come.

Adrian Grech & Georgette Grech

Company Directors, Ventura Malta

See what one connected operation could do for you.

Book a tailored OneAvant demonstration for your retail and distribution business.

See what one connected operation could do for you.

Book a tailored OneAvant demonstration for your retail and distribution business.

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© 2026 OneAvant. All rights reserved.

AI-Powered Business Platform Part of the Ocean Pond Ecosystem

© 2026 OneAvant. All rights reserved.